Social Media
& Digital Marketing
We help entrepreneurs get marketing clarity with social media management and training.
Hi, I’m Samantha, welcome to CFM!
For those of you that know me as SC Parker Photography, welcome back.
We are now called Client Focused Marketing. We are still based out of Edmonton, Alberta. We are changing our brand to better suit our new marketing addition. Please give us patience while we finesse this new site. 🙂
Why CFM?
We help entrepreneurs get marketing clarity with social media management and training.
The first step is to know what your target market is. By focusing your marketing efforts to speak to your dream client you will attract more of your ideal clients and love the work you do!
Our Mission is to inspire clients to find their passion. By building relationships around brand awareness, using photography and online marketing we will drive our clients to find their dream customers.
We would love to get to know more about you! Feel free to add us on social, send us a message to book your free social media audit
Have an awesome day,
Samantha
Owner of CFM
FAQs
What is a social media manager and what do they do?
A social media manager is someone who manages social media for a brand or multiple brands. A social media manager’s responsibilities can span across multiple areas:
- Social Media Marketing Strategy
- Content Creation
- Performance Analysis
- Social listening
- Community Management and
- customer service
How much does social media marketing cost?
How much does a car cost? Depends if it’s a Toyota or a Mercedes. The same goes for social media marketing: You can spend a lot or a little. But, the amount you spend isn’t a guarantee of how quickly you’ll reach your goals. After all, a Toyota and a Mercedes can both get you to the same place at the same time.
Running tons of ads or hiring an experienced agency to manage your accounts can result in faster growth. But, money can’t replace strategy. No matter how much you invest in social media marketing, you need to know your target audience, set SMART goals, create a content strategy, test, test and test different types of social media content, and more. You also need to understand your company metrics such as
- Sale Conversion Rate
- Average Product Cost
- Profit Margin
- Average Order Value
- Customer lifetime value
This is very important for social media ROI, to know how much you can spend on promoting your products and services on social media to still make a profit. Even if you manage everything in-house, you still need to cover the expense of your time (or your team’s), plus: software/tools to produce and manage content, products or payment for influencer marketing campaigns, ads spend cost.
What is digital marketing?
Often, there’s confusion about what exactly counts as digital marketing, and we get why! It’s a vast field but simply put, digital marketing can include any marketing which happens in the online realm and/or which involves a phone, laptop, tablet, or another device, which can connect to the internet. A social media post, a paid ad on Google, SEO efforts, a blog post, an email, or an app are all small examples of the overall world of digital marketing.
Why do you need digital marketing?
Digital and online channels have been part of our lives for decades now, but usage of mobile phones, the internet, and other technologies has increased rapidly since the pandemic. The reality is that the digital environment isn’t going away anytime soon.
The way people consume information and content has changed with the times, and businesses need a strong online presence to find, attract, and keep customers. After all, those customers practically live online these days! Plus, digital marketing has the added benefit of being measurable and agile; you can quickly adjust campaigns based on rich data, which is a marketer’s dream.
What are SEO and SEM?
SEO stands for search engine optimization. It is the process of using different tactics to make a website or web page appear higher in search results when people use search engines like Google. SEO uses organic search, and clicks or views aren’t paid for.
SEM stands for search engine marketing. Although it is also designed to help web pages appear when users enter search queries, it focuses mainly on paid results. That is, results appear but are paid for when users interact with these results.
Both SEO and SEM are useful in digital marketing and should be used in tandem for the best results.
Which social media platforms should I use?
The only correct answer is, “Not all of them.” You can be successful with one social media channel, though keep it to a max of three or four main ones to focus on. (Unless you’ve got a big team to handle more than that—then, by all means, go for gold.)
When choosing which social platforms to use, look for matches that:
- Are where your audience (ideal client) spends the most time
- Have advertising or other promotional options
- Align with the types of content you want to create (Text (Tweets), Images (Instagram), Video (TikTok)
Whether you’re setting up new business accounts or optimizing your current platforms, knowing how to get the most out of the platform is key. Lucky for you, we have a free profile audit to recommend tips and techniques for success on whatever platform you are currently using.
How many hashtags should I use?
Each platform has its own rules about this. For example, Instagram allows a maximum of 30 hashtags per post. But should you use them all? Nope.
While algorithms change all the time, using fewer hashtags can actually boost your reach by as much as 15%. Instagram now recommends using only 3-5 hashtags, even though they still allow up to 30.
What about Facebook, Twitter, and every other network? We’ve got you a complete hashtag guide, including how to find the right ones for you.
How often should I post?
The “perfect” posting schedule changes as often as the platforms change their algorithms (which is a lot). What works right now likely won’t in six months. You don’t need to alter your schedule every week, but you should be switching things up at least once a quarter to see if posting more or less often boosts your engagement. Your audience’s behaviour—how often they’re online—and preferences will determine how successful your posting schedule is. It’s different for everyone.
Remember: Consistency is key, your schedule needs to be something you can keep up with. Want to post five Reels a week but only have time to make one? Be realistic when planning.
So, what’s the current sweet spot for posting? Brace yourself for the answer:
- Instagram: 3-7 times per week
- Facebook: 1-2 times per day
- Twitter: (X) 1-5 times per day
- LinkedIn: (X) 1-5 times per day
What are the image sizes for each social platform?
Image specs have changed over the years as platforms redesign their apps and feeds. Check out our complete guide to all current social media image sizes.
Here’s a sneak peek of the most popular platforms and formats:
Here is a great website for Social media sizes but the safest bet, since the sizes change every few years, is to do 1080 pixels on the long side and a square image for general posts.
https://businessdepot.com.au/blog/social-media-image-sizes-in-2023/
Social Media Clients
DIY Social Media Students
Success Stories
Social media marketing does not come natural to me. I need to work at it and have
become competent, sort of, over time. Spending too much time there is not the best use of my time as a work-life balance focused life coach helping business owners and career minded professionals. I was not walking my talk. I was trying to do it all myself.
So I reached out to Samantha Tomkow of Client Focused Marketing. She took the time to really understand me, my new brand, the direction I am heading, and the services I am now offering. She has become very familiar with my style and my personality.
Not only has she taken a huge chunk of workload off of my plate so I can focus on other important things, she has returned consistency to my social media posting on my key platforms.
In the short time we have worked together that has really extended my reach allowing my message to resonate with more and more people. In fact my posts on LinkedIn caught the attention of someone who decided to take my work-life balance self assessment and then reach out for a free initial consultation.
That has led to them now being my newest private coaching client!
If you need help with your social media marketing, I’d highly recommend Samantha of Client Focused Marketing.
In over one month she has gotten me new connections, more comments, and visibility- more than I had received from a previous supplier in 6 months.
Samantha approaches her responsibility as your social media manager with professionalism and care. She asks thought-provoking questions that cause you to think and in that conversation she gets to the core of your business, and your personality and represents it online.
If you are looking for any social media help, I would highly recommend Samantha Tomkow. I have no doubt that you will have the best experience!
For the past year, we have retained Samantha as our social media marketing advisor. Over this year we have not used print, radio, or TV advertising.
While analytics reports are useful, we also assess Samantha’s efforts by asking applicants how they heard about us. Over the past year, there has been a marked increase in those mentioning
Facebook and Google. As well, we understand that social media can have a “seed planting” effect as evidenced by increases in those mentioning “internet search” or “friend” as their sources of
information (an objective of the Facebook group for previous graduates is to encourage them to refer their friends).
Given the complexity of measuring social media marketing effectiveness, our bottom line is the overall growth in class sizes. Throughout the pandemic, which suppressed the industry overall,
our class sizes consistently exceeded those of our nearest competitor. And our most recent class is the largest we’ve had in almost two years (well before the pandemic). The volume of inquiries we receive has increased noticeably, and we expect this trend to continue.
We have no hesitation in recommending Samantha as a social media marketing advisor.